{"id":202,"date":"2020-10-21T08:08:54","date_gmt":"2020-10-21T08:08:54","guid":{"rendered":"https:\/\/qi21.qodeinteractive.com\/?page_id=202"},"modified":"2026-09-09T23:56:55","modified_gmt":"2026-09-09T23:56:55","slug":"about","status":"publish","type":"page","link":"https:\/\/mccoolmediaco.com\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"202\" class=\"elementor elementor-202\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9148f63 elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"9148f63\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ee3576 qodef-sticky-column--no\" data-id=\"4ee3576\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67f0cfc elementor-widget elementor-widget-qi_addons_for_elementor_image_gallery\" data-id=\"67f0cfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_image_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-image-gallery qodef-qi-grid qodef-layout--qi-columns qodef-col-num--1 qodef-responsive--predefined\">\n\t<div class=\"qodef-grid-inner\">\n\t\t<div class=\"qodef-e qodef-image-wrapper qodef-grid-item\">\n\t<div class=\"qodef-e-inner\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1086\" height=\"724\" src=\"https:\/\/mccoolmediaco.com\/wp-content\/uploads\/2026\/09\/59152132-F439-48C9-A784-0D0F0A4290CF_1_105_c.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/mccoolmediaco.com\/wp-content\/uploads\/2026\/09\/59152132-F439-48C9-A784-0D0F0A4290CF_1_105_c.jpeg 1086w, https:\/\/mccoolmediaco.com\/wp-content\/uploads\/2026\/09\/59152132-F439-48C9-A784-0D0F0A4290CF_1_105_c-300x200.jpeg 300w, https:\/\/mccoolmediaco.com\/wp-content\/uploads\/2026\/09\/59152132-F439-48C9-A784-0D0F0A4290CF_1_105_c-1024x683.jpeg 1024w, https:\/\/mccoolmediaco.com\/wp-content\/uploads\/2026\/09\/59152132-F439-48C9-A784-0D0F0A4290CF_1_105_c-768x512.jpeg 768w, https:\/\/mccoolmediaco.com\/wp-content\/uploads\/2026\/09\/59152132-F439-48C9-A784-0D0F0A4290CF_1_105_c-18x12.jpeg 18w\" sizes=\"(max-width: 1086px) 100vw, 1086px\" \/>\t\t\t<\/div>\n<\/div>\n<div class=\"qodef-e qodef-image-wrapper qodef-grid-item\">\n\t<div class=\"qodef-e-inner\">\n\t\t\t\t\t<img decoding=\"async\" width=\"1086\" height=\"724\" src=\"https:\/\/mccoolmediaco.com\/wp-content\/uploads\/2026\/09\/E0B65F00-9AAB-4B13-824A-A2595C58D0F9_1_105_c.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/mccoolmediaco.com\/wp-content\/uploads\/2026\/09\/E0B65F00-9AAB-4B13-824A-A2595C58D0F9_1_105_c.jpeg 1086w, https:\/\/mccoolmediaco.com\/wp-content\/uploads\/2026\/09\/E0B65F00-9AAB-4B13-824A-A2595C58D0F9_1_105_c-300x200.jpeg 300w, https:\/\/mccoolmediaco.com\/wp-content\/uploads\/2026\/09\/E0B65F00-9AAB-4B13-824A-A2595C58D0F9_1_105_c-1024x683.jpeg 1024w, https:\/\/mccoolmediaco.com\/wp-content\/uploads\/2026\/09\/E0B65F00-9AAB-4B13-824A-A2595C58D0F9_1_105_c-768x512.jpeg 768w, https:\/\/mccoolmediaco.com\/wp-content\/uploads\/2026\/09\/E0B65F00-9AAB-4B13-824A-A2595C58D0F9_1_105_c-18x12.jpeg 18w\" sizes=\"(max-width: 1086px) 100vw, 1086px\" \/>\t\t\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7556b65 qodef-sticky-column--no\" data-id=\"7556b65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7eb61f6 elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"7eb61f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h2 class=\"qodef-m-title\">\n\t\tI'm Sydney: Freelance Social Media Manager &amp; Video Editor.\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4430b3d elementor-widget elementor-widget-text-editor\" data-id=\"4430b3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">I work with small businesses and personal brands to build a consistent, intentional presence online, whether that means managing your social media from strategy to post, editing your video content, or directing exactly what to film so you don&#8217;t have to guess.<\/p><p dir=\"ltr\">My clients range from wedding venues and hair stylists to wellness brands and entrepreneurs. If you have a story worth telling, I&#8217;ll help you tell it in a way that actually gets seen.<\/p><p dir=\"ltr\">Based in Tampa, FL. Working with brands everywhere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-398da4e elementor-widget elementor-widget-qi_addons_for_elementor_button\" data-id=\"398da4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<a class=\"qodef-shortcode qodef-m qodef-qi-button qodef-html--link qodef-layout--filled qodef-type--standard qodef-icon--right qodef-hover--icon-move-horizontal-short\" href=\"\/en\/contact\/\" target=\"_self\">\n\t\t<span class=\"qodef-m-text\">contact<\/span>\n\t\t\t<span class=\"qodef-m-icon\">\n\t\t<span class=\"qodef-m-icon-inner\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"29px\" height=\"20px\" viewbox=\"0 0 29 20\" style=\"enable-background:new 0 0 29 20;\" xml:space=\"preserve\"><g>\t<rect x=\"16.34\" y=\"13.34\" transform=\"matrix(0.7071 -0.7071 0.7071 0.7071 -3.3051 20.7071)\" width=\"14\" height=\"2\"><\/rect><\/g><g>\t<rect x=\"22.34\" y=\"-1.34\" transform=\"matrix(0.7071 -0.7071 0.7071 0.7071 2.837 18.163)\" width=\"2\" height=\"14\"><\/rect><\/g><g>\t<rect x=\"0\" y=\"9\" width=\"27.5\" height=\"2\"><\/rect><\/g><\/svg>\t\t\t\t\t<\/span>\n\t<\/span>\n\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-249a4f6b qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"249a4f6b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44e3e796 qodef-sticky-column--no\" data-id=\"44e3e796\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2adc2c elementor-widget__width-initial elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"c2adc2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h2 class=\"qodef-m-title\">\n\t\tWhat Sets Me Apart\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2762eff8 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"2762eff8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-40be361a qodef-sticky-column--no\" data-id=\"40be361a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-719d8472 elementor-widget__width-initial elementor-widget elementor-widget-qi_addons_for_elementor_icon_with_text\" data-id=\"719d8472\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_icon_with_text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-icon-with-text qodef-layout--top qodef--custom-icon qodef-alignment--left\" >\n\t\t\t<div class=\"qodef-m-icon-wrapper\">\n\t\t\t\t<a itemprop=\"url\" href=\"\/en\/services\/\" target=\"_self\">\n\t<div class=\"qodef-m-icon-holder\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewbox=\"0 0 100 84\" style=\"enable-background:new 0 0 100 84; stroke: transparent;\" xml:space=\"preserve\"><g>\t<path d=\"M99.7,0H1C0.5,0,0,0.5,0,1v61.7c0,0.6,0.5,1,1,1h98.7c0.6,0,1-0.5,1-1V1C100.7,0.5,100.2,0,99.7,0z M98.7,61.7H2V2h96.7   V61.7z\"><\/path>\t<path d=\"M99.7,77.2H34l-0.1-0.3c-0.6-2.7-3.1-4.7-5.9-4.7c-2.8,0-5.3,2-5.9,4.7l-0.1,0.3H1c-0.6,0-1,0.5-1,1c0,0.6,0.5,1,1,1h21.1   l0.1,0.3c0.6,2.7,3.1,4.7,5.9,4.7c2.8,0,5.3-2,5.9-4.7l0.1-0.3h65.7c0.6,0,1-0.5,1-1C100.7,77.6,100.2,77.2,99.7,77.2z M28.1,82.2   c-2.2,0-4-1.8-4-4c0-2.2,1.8-4,4-4c2.2,0,4,1.8,4,4C32.1,80.4,30.3,82.2,28.1,82.2z\"><\/path>\t<path d=\"M62.2,32.2c0-0.9-0.5-1.7-1.2-2.2L44.8,19c-0.4-0.2-0.8-0.3-1.2-0.3c-0.4,0-0.9,0.1-1.3,0.3c-0.8,0.5-1.3,1.3-1.3,2.2v22.1   c0,0.9,0.5,1.7,1.3,2.2l0,0c0.8,0.5,1.8,0.5,2.6-0.1l16-11C61.7,34,62.2,33.1,62.2,32.2z M59.9,32.7l-16,11   c-0.1,0.1-0.2,0.1-0.3,0.1c-0.1,0-0.2,0-0.3-0.1c-0.2-0.1-0.3-0.3-0.3-0.5V21.2c0-0.2,0.1-0.4,0.3-0.5l0.3-0.1l16.3,11.2   c0.1,0.1,0.2,0.3,0.2,0.4C60.1,32.4,60,32.6,59.9,32.7z\"><\/path><\/g><\/svg>\t<\/div>\n\t<\/a>\n\t\t<\/div>\n\t\t<div class=\"qodef-m-content\">\n\t\t\t\t\t<h4 class=\"qodef-m-title\">\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/services\/\" target=\"_self\">\n\t\t\t\t\t<span class=\"qodef-m-title-text\">Custom Strategy<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t<\/h4>\n\t\t\t<div class=\"qodef-m-text\"><p>Every strategy is built around your brand, goals, and audience, including what to film, when to post, and how to show up consistently.<\/p><\/div>\n\t\t\t<div class=\"qodef-m-button qodef-qi-clear\">\n\t\t\t<a class=\"qodef-shortcode qodef-m qodef-qi-button qodef-html--link qodef-layout--textual qodef-type--standard qodef-icon--right qodef-hover--icon-move-horizontal-short\" href=\"\/en\/services\/\" target=\"_self\">\t\t<span class=\"qodef-m-text\">read more<\/span>\t\t\t<span class=\"qodef-m-icon\">\t\t<span class=\"qodef-m-icon-inner\">\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"29px\" height=\"20px\" viewbox=\"0 0 29 20\" style=\"enable-background:new 0 0 29 20;\" xml:space=\"preserve\"><g>\t<rect x=\"16.34\" y=\"13.34\" transform=\"matrix(0.7071 -0.7071 0.7071 0.7071 -3.3051 20.7071)\" width=\"14\" height=\"2\"><\/rect><\/g><g>\t<rect x=\"22.34\" y=\"-1.34\" transform=\"matrix(0.7071 -0.7071 0.7071 0.7071 2.837 18.163)\" width=\"2\" height=\"14\"><\/rect><\/g><g>\t<rect x=\"0\" y=\"9\" width=\"27.5\" height=\"2\"><\/rect><\/g><\/svg>\t\t\t\t\t<\/span>\t<\/span>\t<\/a>\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1e11bebe qodef-sticky-column--no\" data-id=\"1e11bebe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75513f47 elementor-widget__width-initial elementor-widget elementor-widget-qi_addons_for_elementor_icon_with_text\" data-id=\"75513f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_icon_with_text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-icon-with-text qodef-layout--top qodef--custom-icon qodef-alignment--left\" >\n\t\t\t<div class=\"qodef-m-icon-wrapper\">\n\t\t\t\t<a itemprop=\"url\" href=\"\/en\/services\/\" target=\"_self\">\n\t<div class=\"qodef-m-icon-holder\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewbox=\"0 0 109 82\" style=\"enable-background:new 0 0 109 82; stroke: transparent;\" xml:space=\"preserve\"><path d=\"M95.5,20.9V4.5c0-2.5-2-4.5-4.5-4.5H13.7c-2.5,0-4.5,2-4.5,4.5v50.7c0,0.4-0.3,0.7-0.7,0.7H1.2c-0.5,0-0.9,0.3-1,0.8  c-0.7,3.2-0.2,9.8,7.1,11.9c0.1,0,0.2,0,0.3,0h57.6c0.6,0,1-0.5,1-1s-0.5-1-1-1H7.8l-0.1,0c-5.1-1.6-5.7-5.6-5.6-7.9  c0-0.4,0.3-0.7,0.7-0.7h62.5c0.6,0,1-0.5,1-1s-0.5-1-1-1H11.9c-0.4,0-0.7-0.3-0.7-0.7V4.5c0-1.3,1.1-2.4,2.4-2.4h77.4  c1.3,0,2.4,1.1,2.4,2.4v16.4c0,0.6,0.5,1,1,1C95.1,21.9,95.5,21.4,95.5,20.9z\"><\/path><path d=\"M109,31.2c0-3.3-2.6-5.9-5.9-5.9H79.2c-3.3,0-5.9,2.6-5.9,5.9v44.9c0,3.3,2.6,5.9,5.9,5.9h23.9c3.3,0,5.9-2.6,5.9-5.9V31.2z   M107,76.1c0,2.1-1.7,3.9-3.9,3.9H79.2c-2.1,0-3.9-1.7-3.9-3.9v-1.7c0-0.4,0.3-0.7,0.7-0.7h30.2c0.4,0,0.7,0.3,0.7,0.7V76.1z   M107,71c0,0.4-0.3,0.7-0.7,0.7H76c-0.4,0-0.7-0.3-0.7-0.7V31.2c0-2.1,1.7-3.9,3.9-3.9h23.9c2.1,0,3.9,1.7,3.9,3.9V71z\"><\/path><path d=\"M94.2,32h-6.1c-0.6,0-1,0.5-1,1s0.5,1,1,1h6.1c0.6,0,1-0.5,1-1S94.8,32,94.2,32z\"><\/path><\/svg>\t<\/div>\n\t<\/a>\n\t\t<\/div>\n\t\t<div class=\"qodef-m-content\">\n\t\t\t\t\t<h4 class=\"qodef-m-title\">\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/services\/\" target=\"_self\">\n\t\t\t\t\t<span class=\"qodef-m-title-text\">Authentic Content Focus<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t<\/h4>\n\t\t\t<div class=\"qodef-m-text\"><p>Content is created to feel natural and aligned, avoiding over-produced visuals or forced trends.<\/p><\/div>\n\t\t\t<div class=\"qodef-m-button qodef-qi-clear\">\n\t\t\t<a class=\"qodef-shortcode qodef-m qodef-qi-button qodef-html--link qodef-layout--textual qodef-type--standard qodef-icon--right qodef-hover--icon-move-horizontal-short\" href=\"\/en\/services\/\" target=\"_self\">\t\t<span class=\"qodef-m-text\">read more<\/span>\t\t\t<span class=\"qodef-m-icon\">\t\t<span class=\"qodef-m-icon-inner\">\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"29px\" height=\"20px\" viewbox=\"0 0 29 20\" style=\"enable-background:new 0 0 29 20;\" xml:space=\"preserve\"><g>\t<rect x=\"16.34\" y=\"13.34\" transform=\"matrix(0.7071 -0.7071 0.7071 0.7071 -3.3051 20.7071)\" width=\"14\" height=\"2\"><\/rect><\/g><g>\t<rect x=\"22.34\" y=\"-1.34\" transform=\"matrix(0.7071 -0.7071 0.7071 0.7071 2.837 18.163)\" width=\"2\" height=\"14\"><\/rect><\/g><g>\t<rect x=\"0\" y=\"9\" width=\"27.5\" height=\"2\"><\/rect><\/g><\/svg>\t\t\t\t\t<\/span>\t<\/span>\t<\/a>\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1954153d qodef-sticky-column--no\" data-id=\"1954153d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45bcb57c elementor-widget__width-initial elementor-widget elementor-widget-qi_addons_for_elementor_icon_with_text\" data-id=\"45bcb57c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_icon_with_text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-icon-with-text qodef-layout--top qodef--custom-icon qodef-alignment--left\" >\n\t\t\t<div class=\"qodef-m-icon-wrapper\">\n\t\t\t\t<a itemprop=\"url\" href=\"\/en\/services\/\" target=\"_self\">\n\t<div class=\"qodef-m-icon-holder\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewbox=\"0 0 100 84\" style=\"enable-background:new 0 0 100 84; stroke: transparent;\" xml:space=\"preserve\"><path d=\"M95.7,0H4.3C1.9,0,0,1.9,0,4.3v75.4C0,82.1,1.9,84,4.3,84h91.5c2.4,0,4.3-1.9,4.3-4.3V4.3C100,1.9,98.1,0,95.7,0z M98,79.7  c0,1.3-1,2.3-2.3,2.3H4.3C3,82,2,81,2,79.7V17.3h24c0.4,0,0.8-0.2,0.9-0.6c0.7-1.7,1.8-4.6,2.2-5.5l0.2-0.4h24.2l0.1,0.2  c0.4,0.9,1.6,4,2.3,5.7c0.2,0.4,0.5,0.6,0.9,0.6H98V79.7z M98,15.3H57.6l-0.1-0.2c-0.8-2.1-2.1-5-2.1-5c-0.4-0.8-1.1-1.3-1.9-1.3  H29.4c-0.8,0-1.5,0.4-1.9,1.3c0,0-1.2,2.9-2,5l-0.1,0.2H2v-11C2,3,3,2,4.3,2h91.5C97,2,98,3,98,4.3V15.3z\"><\/path><path d=\"M68,62.5l12.1-12.1c0.2-0.2,0.3-0.4,0.3-0.7c0-0.3-0.1-0.5-0.3-0.7L68,36.8c-0.2-0.2-0.5-0.3-0.7-0.3s-0.5,0.1-0.7,0.3  c-0.2,0.2-0.3,0.4-0.3,0.7s0.1,0.5,0.3,0.7L78,49.7L66.6,61.1c-0.2,0.2-0.3,0.4-0.3,0.7s0.1,0.5,0.3,0.7C67,62.9,67.7,62.9,68,62.5z  \"><\/path><path d=\"M55.7,30.6L55.7,30.6L42.6,68.1c0,0.1-0.1,0.2-0.1,0.3c0,0.4,0.3,0.8,0.7,0.9c0.5,0.2,1.1-0.1,1.3-0.6l13.1-37.5  c0-0.1,0.1-0.2,0.1-0.3c0-0.4-0.3-0.8-0.7-0.9c-0.1,0-0.2-0.1-0.3-0.1c-0.1,0-0.3,0-0.4,0.1C56,30.1,55.8,30.3,55.7,30.6z\"><\/path><path d=\"M33.6,61.1L22.2,49.7l11.4-11.4c0.2-0.2,0.3-0.4,0.3-0.7s-0.1-0.5-0.3-0.7c-0.2-0.2-0.4-0.3-0.7-0.3c-0.3,0-0.5,0.1-0.7,0.3  L20,48.9c-0.2,0.2-0.3,0.4-0.3,0.7c0,0.3,0.1,0.5,0.3,0.7l12.1,12.1c0.4,0.4,1,0.4,1.4,0c0.2-0.2,0.3-0.4,0.3-0.7  S33.8,61.3,33.6,61.1z\"><\/path><path d=\"M7.5,6.9c-1,0-1.8,0.8-1.8,1.8s0.8,1.8,1.8,1.8s1.8-0.8,1.8-1.8S8.5,6.9,7.5,6.9z\"><\/path><path d=\"M14.1,6.9c-1,0-1.8,0.8-1.8,1.8s0.8,1.8,1.8,1.8c1,0,1.8-0.8,1.8-1.8S15.1,6.9,14.1,6.9z\"><\/path><\/svg>\t<\/div>\n\t<\/a>\n\t\t<\/div>\n\t\t<div class=\"qodef-m-content\">\n\t\t\t\t\t<h4 class=\"qodef-m-title\">\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/services\/\" target=\"_self\">\n\t\t\t\t\t<span class=\"qodef-m-title-text\">Full-Service Support<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t<\/h4>\n\t\t\t<div class=\"qodef-m-text\"><p>From strategy to captions, every part of your social media is managed to save time and effort.<\/p><\/div>\n\t\t\t<div class=\"qodef-m-button qodef-qi-clear\">\n\t\t\t<a class=\"qodef-shortcode qodef-m qodef-qi-button qodef-html--link qodef-layout--textual qodef-type--standard qodef-icon--right qodef-hover--icon-move-horizontal-short\" href=\"\/en\/services\/\" target=\"_self\">\t\t<span class=\"qodef-m-text\">read more<\/span>\t\t\t<span class=\"qodef-m-icon\">\t\t<span class=\"qodef-m-icon-inner\">\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"29px\" height=\"20px\" viewbox=\"0 0 29 20\" style=\"enable-background:new 0 0 29 20;\" xml:space=\"preserve\"><g>\t<rect x=\"16.34\" y=\"13.34\" transform=\"matrix(0.7071 -0.7071 0.7071 0.7071 -3.3051 20.7071)\" width=\"14\" height=\"2\"><\/rect><\/g><g>\t<rect x=\"22.34\" y=\"-1.34\" transform=\"matrix(0.7071 -0.7071 0.7071 0.7071 2.837 18.163)\" width=\"2\" height=\"14\"><\/rect><\/g><g>\t<rect x=\"0\" y=\"9\" width=\"27.5\" height=\"2\"><\/rect><\/g><\/svg>\t\t\t\t\t<\/span>\t<\/span>\t<\/a>\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6b3a680 qodef-sticky-column--no\" data-id=\"6b3a680\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3edb7b50 elementor-widget__width-initial elementor-widget elementor-widget-qi_addons_for_elementor_icon_with_text\" data-id=\"3edb7b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_icon_with_text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-icon-with-text qodef-layout--top qodef--custom-icon qodef-alignment--left\" >\n\t\t\t<div class=\"qodef-m-icon-wrapper\">\n\t\t\t\t<a itemprop=\"url\" href=\"\/en\/services\/\" target=\"_self\">\n\t<div class=\"qodef-m-icon-holder\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewbox=\"0 0 98 84\" style=\"enable-background:new 0 0 98 84; stroke: transparent;\" xml:space=\"preserve\"><path d=\"M81.7,0.4C81.5,0.1,81.2,0,80.9,0H17.1c-0.3,0-0.6,0.1-0.8,0.4l-0.1,0.1l-16,20.6c0,0.1,0,0.1,0,0.1c0,0.1,0,0.1,0,0.1  c0,0,0,0.1,0,0.1c0,0.1,0,0.1,0,0.2c0,0,0,0.1,0,0.1c0,0.1,0,0.1,0.1,0.2L0.3,22l0.1,0.1l47.9,61.5c0,0,0,0,0,0c0,0,0,0,0.1,0.1  c0.1,0.1,0.1,0.1,0.2,0.2l0.1,0.1c0.3,0.1,0.5,0.1,0.8,0l0.1-0.1c0.1-0.1,0.2-0.1,0.2-0.2l0.1-0.1l47.8-61.5l0-0.1l0.1-0.1  c0-0.1,0-0.1,0-0.1c0-0.1,0-0.1,0-0.2c0,0,0-0.1,0-0.1v-0.1c0-0.1,0-0.2,0-0.2c0-0.1,0-0.1-0.1-0.2L97.7,21l-0.1-0.1L81.7,0.4z   M78.9,2L64.9,19.9L51,2H78.9z M62.9,20.5H35.1L49,2.6L62.9,20.5z M47,2L33,19.9L19.1,2H47z M17.1,2.6L31,20.5H3.2L17.1,2.6z   M3.2,22.5h29.1l0.1,0.3l14.5,55.8L3.2,22.5z M49,79.1L34.3,22.5h29.3L63.5,23L49,79.1z M51.2,78.6l14.6-56.1h29.1L51.2,78.6z   M67,20.5L80.9,2.6l13.9,17.9H67z\"><\/path><\/svg>\t<\/div>\n\t<\/a>\n\t\t<\/div>\n\t\t<div class=\"qodef-m-content\">\n\t\t\t\t\t<h4 class=\"qodef-m-title\">\n\t\t\t\t\t<a itemprop=\"url\" href=\"\/en\/services\/\" target=\"_self\">\n\t\t\t\t\t<span class=\"qodef-m-title-text\">On-Brand Messaging<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t<\/h4>\n\t\t\t<div class=\"qodef-m-text\"><p>Every caption is written to match your voice, connect with your audience, and make your content actually worth stopping for.<\/p><\/div>\n\t\t\t<div class=\"qodef-m-button qodef-qi-clear\">\n\t\t\t<a class=\"qodef-shortcode qodef-m qodef-qi-button qodef-html--link qodef-layout--textual qodef-type--standard qodef-icon--right qodef-hover--icon-move-horizontal-short\" href=\"\/en\/services\/\" target=\"_self\">\t\t<span class=\"qodef-m-text\">read more<\/span>\t\t\t<span class=\"qodef-m-icon\">\t\t<span class=\"qodef-m-icon-inner\">\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"29px\" height=\"20px\" viewbox=\"0 0 29 20\" style=\"enable-background:new 0 0 29 20;\" xml:space=\"preserve\"><g>\t<rect x=\"16.34\" y=\"13.34\" transform=\"matrix(0.7071 -0.7071 0.7071 0.7071 -3.3051 20.7071)\" width=\"14\" height=\"2\"><\/rect><\/g><g>\t<rect x=\"22.34\" y=\"-1.34\" transform=\"matrix(0.7071 -0.7071 0.7071 0.7071 2.837 18.163)\" width=\"2\" height=\"14\"><\/rect><\/g><g>\t<rect x=\"0\" y=\"9\" width=\"27.5\" height=\"2\"><\/rect><\/g><\/svg>\t\t\t\t\t<\/span>\t<\/span>\t<\/a>\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c7b353d elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"5c7b353d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-29425b56 qodef-sticky-column--no\" data-id=\"29425b56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2efe0bf7 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"2efe0bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"665\" height=\"1184\" src=\"https:\/\/mccoolmediaco.com\/wp-content\/uploads\/2026\/09\/52DDA32C-FB0A-4929-8E3B-8CF1ECC8D7FD_1_105_c.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-1943\" alt=\"\" srcset=\"https:\/\/mccoolmediaco.com\/wp-content\/uploads\/2026\/09\/52DDA32C-FB0A-4929-8E3B-8CF1ECC8D7FD_1_105_c.jpeg 665w, https:\/\/mccoolmediaco.com\/wp-content\/uploads\/2026\/09\/52DDA32C-FB0A-4929-8E3B-8CF1ECC8D7FD_1_105_c-168x300.jpeg 168w, https:\/\/mccoolmediaco.com\/wp-content\/uploads\/2026\/09\/52DDA32C-FB0A-4929-8E3B-8CF1ECC8D7FD_1_105_c-575x1024.jpeg 575w, https:\/\/mccoolmediaco.com\/wp-content\/uploads\/2026\/09\/52DDA32C-FB0A-4929-8E3B-8CF1ECC8D7FD_1_105_c-7x12.jpeg 7w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7a6725a qodef-sticky-column--no\" data-id=\"7a6725a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d050f0 elementor-widget__width-initial elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"2d050f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h2 class=\"qodef-m-title\">\n\t\tI believe brands succeed online when they feel real, not rehearsed.\t<\/h2>\n\t\t\t<div class=\"qodef-m-text\"><p>People don't want perfect \u2014 they want real. I create content that actually looks and feels like you, not a brand trying too hard. Because that's what makes people stop scrolling and actually connect.<\/p><\/div>\n\t\t<div class=\"qodef-m-button qodef-qi-clear\">\n\t\t\t<a class=\"qodef-shortcode qodef-m qodef-qi-button qodef-html--link qodef-layout--filled qodef-type--standard qodef-icon--right qodef-hover--icon-move-horizontal-short\" href=\"\/en\/portfolio\/\" target=\"_self\">\t\t<span class=\"qodef-m-text\">view portfolio<\/span>\t\t\t<span class=\"qodef-m-icon\">\t\t<span class=\"qodef-m-icon-inner\">\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"29px\" height=\"20px\" viewbox=\"0 0 29 20\" style=\"enable-background:new 0 0 29 20;\" xml:space=\"preserve\"><g>\t<rect x=\"16.34\" y=\"13.34\" transform=\"matrix(0.7071 -0.7071 0.7071 0.7071 -3.3051 20.7071)\" width=\"14\" height=\"2\"><\/rect><\/g><g>\t<rect x=\"22.34\" y=\"-1.34\" transform=\"matrix(0.7071 -0.7071 0.7071 0.7071 2.837 18.163)\" width=\"2\" height=\"14\"><\/rect><\/g><g>\t<rect x=\"0\" y=\"9\" width=\"27.5\" height=\"2\"><\/rect><\/g><\/svg>\t\t\t\t\t<\/span>\t<\/span>\t<\/a>\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9df29e qodef-elementor-content-grid elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9df29e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58ce5ef qodef-sticky-column--no\" data-id=\"58ce5ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1308ce5 elementor-widget__width-initial elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"1308ce5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h2 class=\"qodef-m-title\">\n\t\tAuthentic Content. Real Results.\t<\/h2>\n\t\t\t<div class=\"qodef-m-text\"><p>From social media management to video editing and content direction, I help small brands show up online in a way that actually feels like <em>them. <\/em>No stiff and over-polished content here. Just real, relatable, and <em>you<\/em>.<\/p><\/div>\n\t\t<div class=\"qodef-m-button qodef-qi-clear\">\n\t\t\t<a class=\"qodef-shortcode qodef-m qodef-qi-button qodef-html--link qodef-layout--filled qodef-type--standard qodef-icon--right qodef-hover--icon-move-horizontal-short\" href=\"\/en\/contact\/\" target=\"_self\">\t\t<span class=\"qodef-m-text\">read more<\/span>\t\t\t<span class=\"qodef-m-icon\">\t\t<span class=\"qodef-m-icon-inner\">\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"29px\" height=\"20px\" viewbox=\"0 0 29 20\" style=\"enable-background:new 0 0 29 20;\" xml:space=\"preserve\"><g>\t<rect x=\"16.34\" y=\"13.34\" transform=\"matrix(0.7071 -0.7071 0.7071 0.7071 -3.3051 20.7071)\" width=\"14\" height=\"2\"><\/rect><\/g><g>\t<rect x=\"22.34\" y=\"-1.34\" transform=\"matrix(0.7071 -0.7071 0.7071 0.7071 2.837 18.163)\" width=\"2\" height=\"14\"><\/rect><\/g><g>\t<rect x=\"0\" y=\"9\" width=\"27.5\" height=\"2\"><\/rect><\/g><\/svg>\t\t\t\t\t<\/span>\t<\/span>\t<\/a>\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>I&#8217;m Sydney: Freelance Social Media Manager &amp; Video Editor. I work with small businesses and personal brands to build a consistent, intentional presence online, whether that means managing your social media from strategy to post, editing your video content, or directing exactly what to film so you don&#8217;t have to guess. My clients range from [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"qi-full-width.php","meta":{"content-type":"","footnotes":""},"class_list":["post-202","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About - McCool Media Co.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mccoolmediaco.com\/en\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - McCool Media Co.\" \/>\n<meta property=\"og:description\" content=\"I&#8217;m Sydney: Freelance Social Media Manager &amp; Video Editor. 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